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7 Aug

BlogHer 12 Recap: Speakers & Sessions

I'm back from BlogHer 12 in New York City!  I wanted to have a BlogHer 12 post ready for Monday, but I was EXHAUSTED when I got back and after two naps, I still just didn't have it in me.  But, don't worry.  I've got lots of pictures and info to share with you starting with this post.  I plan to break my recap up into 4 different posts, covering different aspects of the conference and my time in New York City so as not to overwhelm you with too much in one post.  I had an amazing time, made some new friends, learned some new stuff, made some great connections, ate some great food, got some good swag, met some cool people, and got very little sleep (which is why I fell asleep in the middle of typing this).  I will start off by recapping the sessions and speakers. 


The BlogHer 12 crew really set the standard even higher for blogger conferences.  This was my first time attending a BlogHer conference and I was not disappointed.  I mean, does it get much better than kicking off a conference with a live video chat with President Barack Obama (he told us, "Michelle says hi.")??  President Obama spoke to us about what he has done in his first term to advance women's rights, such as signing the Lilly Ledbetter Fair Pay Act. 


The rest of our speakers were Martha Stewart, Katie Couric, Soledad O'Brien, Christy Turlington Burns, and Malaak Compton-Rock.  What a line-up!  Be sure to look out for new shows from Martha and Katie coming soon.  One cool thing about Katie's new show is that she will have two seats at each show set aside for bloggers!  Tweet @KatieShow if you're interested in being one of those bloggers.  Also, tweet them with show ideas that you would like to see and also blog post ideas if you're interested in writing for her site.  If you're one who likes to give back (shouldn't we all?), Soledad, Christy, and Malaak all have wonderful charities that you should look into to see how you can help.


The panelists at the sessions I attended gave some useful information that I want to share with you.  If you follow me on Twitter then you probably saw me live tweeting this, but I wanted to have it all in one place for you and for those who missed my tweets.



Live Tweet: BlogHer 12 Sessions

These are the live tweets by Tamara A. Marbury (@BlitzAndGlam) during BlogHer 12 in New York City (August 3-4, 2012).

Storified by · Mon, Aug 06 2012 17:31:58

SBDC has lawyers who will review contracts for free. #blogher12Tamara A. Marbury
Don’t undervalue your services. No one is going to say, "We want to pay you more than that." #blogher12Tamara A. Marbury
# of page views + # of followers + page rank # x $0.01 + 2=your approximate sponsored post rate. #blogher12Tamara A. Marbury
How do you figure out how to price your services? See next tweet for formula. #blogher12Tamara A. Marbury
Brand ambassador programs can also be a way to make money. #blogher12Tamara A. Marbury
Good at writing? Try freelance writing. #blogher12Tamara A. Marbury
What makes you standing out from the crowd? How is your blog different? #blogher12Tamara A. Marbury
You have to value your services and you have to make others value your services. #blogher12Tamara A. Marbury
It is ok to tell a brand that they are not a good fit for your audience if they come to you. #blogher12Tamara A. Marbury
We have to earn a living. Stop doing stuff for free. #blogher12Tamara A. Marbury
Do not run press releases on your blog for free. There is no value in that. #blogher12Tamara A. Marbury
Know your Klout score when dealing with brands. #blogher12Tamara A. Marbury
Pay attention to your competition. See which bloggers the brand is already working with. #blogher12Tamara A. Marbury
You must show that you are an influencer in a particular area before you can start charging. #blogher12Tamara A. Marbury
How do you know when to start charging as a blogger? #blogher12Tamara A. Marbury
Don’t just push links. Talk to your followers. Become a resource for your followers and readers. #blogher12Tamara A. Marbury
Don’t get so caught up in yourself and what you want to post. You must look at what subjects engage your followers. #blogher12Tamara A. Marbury
TweetReach and HashTracking allow you to see what engages people. #blogher12Tamara A. Marbury
Brands look at how well you engage your followers/readers. #blogher12Tamara A. Marbury
Are you really engaging followers? Real engage is important. #blogher12Tamara A. Marbury
Getting great comments from followers about your blog? Did you influence a reader? Highlight this in your media kit! #blogher12Tamara A. Marbury
Quantcast. You MUST be using this as a blogger. #lookitup #blogher12Tamara A. Marbury
Is your audience a match for the brands that you’re targeting? Is your blog niche a match for the brands you’re targeting? #blogher12Tamara A. Marbury
Page views and Twitter followers are important, but also knowing your audience in marketing to brands. #BlogerHer12Tamara A. Marbury
How do stats really affect your value? Do you know your demographics? #blogher12Tamara A. Marbury
Do not dismiss or treat PR poorly. They might also be the marketing department. #blogher12Tamara A. Marbury
PR will later hand you off to a department with money once they have developed a good relationship with you. #blogher12Tamara A. Marbury
PR considers bloggers as media. Just as they don’t pay media, they won’t be paying you. They’re good for building relationships. #blogher12Tamara A. Marbury
Marketing, not PR, has the budget. #blogher12Tamara A. Marbury
Do you find that you no longer have time for certain aspects of social media? Falling off on Twitter? Neglecting Facebook? #blogher12Tamara A. Marbury
When you invest time, you’re investing money. Time is money. #blogher12Tamara A. Marbury
Do you spend money to market your blog and services? #blogher12Tamara A. Marbury
Do you use the same avatar for all platform? #yes #recognition #blogher12Tamara A. Marbury
Do people know you as your name or your blog name? #blogname #blogher12Tamara A. Marbury
Fill out your Google+ profile. Google will reward you with higher search results. #authorship. #blogher12Tamara A. Marbury
Google+: You have to put in the effort on this platform. It is not a Field of Dreams. #blogher12Tamara A. Marbury
Put the +1 button on your site. It will increase your search rank. #blogher12Tamara A. Marbury
Let your voice come through in your pitch letter, says Spencer of Womans Day. #BlogHer12Tamara A. Marbury
Tell them who YOU are when pitching media, says Martin of Fox News. #BlogHer12Tamara A. Marbury
Read 6 months worth of whichever magazine you’re going to pitch so you know the magazine. – Susan Spencer, Womans Day Magazine. #BlogHer12Tamara A. Marbury
Check out Editor’s Picks and see what the editor is interested in when pitching media. – Lynne Jordal Martin, Fox News. #BlogHer12Tamara A. Marbury


Do you find this information helpful to you and your blog?  Is there anything that you plan to implement or change after reading these tweets?  Stay tuned for more posts recapping other aspects of the trip!

Tamara Marbury
  • Bobbie

    Great post Tamara!!! So, wish I was there. Maybe next year :)

    August 7, 2012 at 9:43 am
  • JoVonn

    I loved following along with your tweets.  I am making plans for next year's event in Chicago already!

    August 7, 2012 at 1:23 pm
  • Baby Shopaholic

    Great wrap up!  You got to more stuff then I did!  I was out shopping!

    August 7, 2012 at 2:32 pm
  • Laila @OnlyLaila

    Great recap, glad to hear you had a good time and learned a lot. 
    One thing, I don't know that I consider other bloggers my competition. I think when we think about it that way, people can get mean and rude. My blog stands on it's own and if I worry about what other folks are doing then that takes away from who I am. Just like in real life. 

    August 7, 2012 at 11:22 pm
  • Kathy Sykes

    Thanks for the recap. That was an incredible line up of women and men (BARACK)!!! Wish I could have been there but maybe next year.

    August 8, 2012 at 9:57 am
  • Karen

    WOW! I haven't even launched my blog yet but I am loving all of this info!  Thank you!

    August 8, 2012 at 7:13 pm