Time Warner announced Monday that it has partnered with Super Bowl Champion and New York Giants wide receiver Victor Cruz to bolster its Enjoy Sports Better initiative that helps customers enjoy the sports and teams they love even more. Victor will be featured in a national advertising campaign and on NY1 and NY1 Noticias and he will be making appearances at community and philanthropic events. Beginning in September, customers nationally can view an Enjoy Sports Better commercial featuring Victor and customers in New York City can also view weekly segments with Victor on NY1 and NY1 Noticias.
Victor will also connect with Time Warner customers to promote the release of his memoir, Victor Cruz: Out of the Blue. Time Warner will donate copies of the book to hundreds of eight grade students participating in the New York Young Men's Initiative summer reading program and Victor will host a Q&A session at the end of summer with those who participate in the program. And if you are a Time Warner customer, you can attend an exclusive book signing in July at the Time Warner Cable retail store in the Queens Center Mall.
“I am pleased to join the Time Warner Cable family in a relationship that already feels like a true partnership. At the outset we have worked together closely to identify projects that are mutually beneficial, which has been a fantastic experience,” said Victor Cruz, New York Giants wide receiver. “As a professional athlete and sports fan at heart, I am excited about the opportunity to inspire people to enjoy sports ‘even better’ with Time Warner Cable.”