Well, well, well. Look who's getting in the sports and fashion game. That's right! ESPN The Magazine's March 21, 2011 issue, called "Style Report", is its first attempt at bringing the two worlds together. A brilliant idea, don't you think? (wink) The cover features Chicago Bulls Guard Derrick Rose.
Of the new effort, Steven Binder, vice president, publishing director, said, “These subjects are becoming synonymous with the athletes we cover. Readers want to know what they’re wearing and how to wear it. From an ad standpoint, it’s also the next logical move. We’re able to go deeper with some of these fashion houses now. We had Calvin Klein fragrance and accessories but now we’re breaking ready-to-wear, underwear and jeans.”
And the best part of this new focus on fashion? ESPN The Magazine hired its first fashion editor, Samantha Rubin, formerly of Men’s Health. Rubin said that we can expect to see eight-page fashion portfolios several times a year.
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